Q MOBILE; A COMPETITOR OR DETRACTOR:
Nokia is the Finnish multinational company founded in 1871 and the
largest vendor of mobile phones providing its services in more than 120
countries. Nokia had the biggest customer base around the globe and is the
market leader since many years but with the growing technology and due to
vendors of smart phones, Nokia is facing declining market from last five years.
Competitors came with latest technology, attractive features, innovative
designs with lowest prices thus, attracted large chunk of customers. The
entrance of HTC, Apple and iphone in Pakistan has damaged Nokia customer base.
The android technology led by iphone and HTC changed the perception of market
segments and made them inclined towards products with latest features to show
their identity distinctively. The android market offer customers fast,
attractive and awesome applications to spend their time in leisure. In 2011,
Nokia had partnership with Microsoft and now Nokia’s phones 710 and 800 have
windows phone operating system to compete with other mobile phone companies.
The entrance of Q mobile in 2002 captured large market share with providing
eye-catching designs, stunning features with very low prices. It caters low
price segment by fulfilling their demands thus, segmentation is critical for all
businesses. The features like Wi-Fi, Camera, Bluetooth; Nokia provided in
expensive mobiles only but recently, people can have all these features in just
Rs. 5000 Mobile phone. The customer’s preference should be the prime concern
for every company. This emergence not only changed the perception of customers
but market direction shifted from one market leader to many others. But this
fact cannot be left unnoticed that Nokia is market leader due to its
reliability.
POINT OF DISCUSSION:
POINT OF DISCUSSION:
How Nokia can re-gain its market share? Give at least three suggestions
and support each suggestion with solid argument(s).
Solution:
Nokia is the world’s most reliable company and remains leading for many years. But with the growing business of mobile phones and with rapidly changing technology, every firm changes with the change in technology. With increasing technology, people are also changing their lifestyle, working style and thoughts. Now it is impossible for everyone to leave technology behind and achieve success. So companies should also have to change their thoughts and bring a change with rapidly changing technology that can fulfill customer’s needs, satisfaction and style behavior.
Nokia just only hold reliability and durability. And seems like left behind in the field of technology, style and price maintenance. While Q mobile holds all these things and easily attracts customers due to having technology, style and affordable price. Nokia can improve its product and re-gain its share by
Nokia is the world’s most reliable company and remains leading for many years. But with the growing business of mobile phones and with rapidly changing technology, every firm changes with the change in technology. With increasing technology, people are also changing their lifestyle, working style and thoughts. Now it is impossible for everyone to leave technology behind and achieve success. So companies should also have to change their thoughts and bring a change with rapidly changing technology that can fulfill customer’s needs, satisfaction and style behavior.
Nokia just only hold reliability and durability. And seems like left behind in the field of technology, style and price maintenance. While Q mobile holds all these things and easily attracts customers due to having technology, style and affordable price. Nokia can improve its product and re-gain its share by
- Holding reliability and adding some stylish look.
- By lowering its price and adding prizes.
- And by providing latest technology and application.