SEMESTER SPRING 2014
International Business (MGT520)
Assignment No.2
Due Date: 04 Aug, 2014
Marks: 05
Topic: International marketing requirements for new business ventures.
Learning Objectives:
• To create a business mind set according to the international standards.
Learning Outcomes:
• Understand the international legal and marketing requirements for global business
ventures.
Background: Broadly companies involved in international business have two choices: Export directly or give
license to the host nation’s firms. Licensing gives permission to produce the product, use the brand
name and the franchiser receives the royalty in return. Exporting simply means to ship the finished
goods or raw materials to the purchasing country and seller usually receives the agreed upon
amount in return. Both modes have their own benefits, constraints and limitations.
Case:
Pakistan’s Leather, Surgical goods and Sports goods industry generate most of their sales volume
through exports. A very few local brands are introduced in the international market and mostly
commodities are exported. In spite of having excellent production facilities and endowment factors
we are hesitant to promote our local brand internationally.
Requirements: As a student of international business you are well aware of the requirements of international
marketing standards and other mandatory requirements. I need your opinion on the issue that
what are the reasons that Pakistani local brands are hesitant to promote themselves
internationally? Produce 5 logical reasons to explain your point.
Note: Answer should be logical, precise and to the point. Plagiarism is strongly discouraged and the
copied content will be given ZERO, straight away. Student’s own effort will be highly appreciated.
IMPORTANT:
24 hours extra / grace period after the due date is usually available to overcome uploading
difficulties. This extra time should only be used to meet the emergencies and above mentioned due
dates should always be treated as final to avoid any inconvenience.
IMPORTANT INSTRUCTIONS/ SOLUTION GUIDELINES/ SPECIAL INSTRUCTIONS
• Solution should be to the point.
• Avoid irrelevant details
OTHER IMPORTANT INSTRUCTIONS:
DEADLINE:
• Make sure to upload the solution file before the due date on VULMS.
• Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
• Use the font style “Times New Roman” or “Arial” and font size “12”.
• It is advised to compose your document in MS-Word format.
• You may also compose your assignment in Open Office format.
• Use black and blue font colors only.
REFERENCING GUIDELINES:
• Use APA style for referencing and citation. For guidance search “APA reference style” in
Google and read various website containing information for better understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
RULES FOR MARKING
Please note that your assignment will not be graded or graded as Zero (0), if:
• It is submitted after the due date.
• The file you uploaded does not open or is corrupt.
• It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.
It is cheated or copied from other students, internet, books, journals etc.
Note related to load shedding: Please be proactive
Dear students!
As you know that Post Mid-Term semester activities have been started and load
shedding problem is also prevailing in our country now a days. Keeping in view
the fact, you all are advised to post your activities as early as possible without
waiting for the due date. For your convenience; activity schedule has already
been uploaded on VULMS for the current semester, therefore no excuse will be
entertained after due date of assignments, quizzes or GDBs.
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Idea Solution:
It is asked in this assignment that why Pakistani local firms are not promoting its local products at international level...
Is ki buhat si wajohaat hn sab se pehli to education standard are low hona hai jis ki waja se koi bhi local firm international level pe apni product ko promote krne se ghabrati hai...
phir inflation ka buhat bra rola hai ...mengai ki waja se koi bhi firm apni product to promote nhi kr skti...
is ke ilawa,,, mali masail, poor infrastructure, low confidence, low quality , high cost or research ki saholat ka na hota hn....
aage aap apne lafzon mein likhen...
I just can give you some idea...
Good luck..............................................
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